Giglio, the authority

MOOD [June 18, 2002]

They are highly regarded buyers. Stylists and their marketers sometimes involve them into the planning and press stages. They are also known for their absolute kindness.

The Giglio family has six stores in Palermo, for men, ladies and children, and a big authority. The coolest labels are into their stores, and those rising as well.

Federico Giglio says: "Of course, up-and-coming designers should get more space, but if this young designers haven't a valid framework their represent an unknown. You can't know how they'll produce and deliver. In a not very flourishing moments it's better to take no risks.

Now big brands, that monopolize the market, wield a wide appeal, but a desire of something new is already perceived. So I think that in few years the whole system will change. It will become less obstructive towards the new generation. That's unavoidable!".

Of course that desire of new things you can fulfil in a the stores with several labels. On the contrary single label stores don't give enough space to surprise.
"Especially because" - Giglio continues - "if first minimalism then  opulence were the key words, now it's the run for particular and unique things that motivates more and more shopping, for both men and women".

Today's men are not easy costumers; that's a field in which there's just a few of driving pieces to the detriment of all the rest. These men find their selves more fashion-oriented than they were some years ago:" it's a prominent bent for going out from rules that characterizes menswear. Everything particular, different from what you already have, wins. The accessory come bake doing its task. Now it has reached such standards that its tempting power has a little decreased." 

Going back to up-and-coming designers, if they are good stylists but haven't the security of a strong group behind, you won’t buy them?
"I'd like to see an unknown designer's collection which would give me emotions, beyond the rules of business".

 what are the features that collection should have?

"I'm not able to say that: emotions are foreign to rationality…”.