TOP TRADING

IDENTIKIT: Seven stores located in the same square with a staff of about 70 very reliable people: a family, each member of which working toward the same goal.

This is the strength of the Giglio family, a real winner in Palermo and known worldwide as entrepreneurs and buyers. It's easy to understand, therefore, why specialized publications frequently interview this family and cite Giglio as an example of a very successful enterprise. One of the Giglio house's recent innovations is its new women's boutique. This store covers 400 sq. meters, faces three streets and will probably soon double in size to include a men's boutique. 

TOP LABELS: Stores with various designer labels. "Certainly" says Federico Giglio "but with enough space to permit each stylist to provide a complete image, including accessories - thus permitting the clients to completely enter into that world". Giglio's labels include Versace, Roberto Cavalli. Gucci, Prada, Giuliana Cella, Valentino, Yves Saint Laurent, Armani and Fendi, just to name a few.

TARGET: ""We know our clientele very well" continues Federico Giglio "and therefore know which labels will go and which won't. However, this doesn't keep us from being curious. That's why we continually keep up to date by following all the style shows. And we make sure we don't overlook some new talent to propose it to our clients, because they depend on us for advice and have confidence in our selections".

DRESSED FOR SUCCESS: "In this kind of work"  underlines Giuseppe Giglio "you have to have clear ideas. You have to know which client you want to address, and you have to identify your target and try to provide the right mix of proposals in the store for that target. If you try to please everybody, you end up getting the opposite results. Our real strength lies in the fact that our family is synchronized: each member respects the competence of the other, and we work as a team, aiming for a common objective".

INFO: GIGLIO Piazza Crispi, 1 -Palermo Tel: +39 091.6257727 - www.giglio.com