What’s the meaning of the pre collections from a commercial point of view?

MFF [21 January| 10 February 2008] 

What’s the meaning of the pre – collections from a commercial point of view? What does the customer consider them like?

The pre – collections are today a useful instrument to everybody: they allow a more coherent production with the timing of delivering to the enterprises, and to us retailers, on the contrary, they guarantee to receive the merchandise before it has to go on the market, to check if the product is fine and ready to be sold. In such a way the final customer doesn’t “perceive” a pre – collection. More easily he observes the first shop windows and awards the product that more than others gains the window.

Do you agree with the creation of a unique moment of communication gathering the man and woman collections, possibly on the same stage?

I don’t think is a good idea. Stylists needs to express their creativity on the man and woman collections in different moments. It would be nice, in fact, to reduce the time between man and woman parades.

(Shown in the pictures: Federico and Giuseppe Giglio)