I want to Sneaker too

L'espresso Uomo [3 Aprile 2008]

Coloratissime. Con la firma di grandi griffe. O con motivi revival anni Settanta. Oggi la qualità preferisce le soluzioni più urban e disinvolte

Fully coloured. Signed by the best griffes. Or with a touch of 70tees revival. Nowadays quality prefers the most urban and casual solutions.

Sneakers, always Sneakers, Sneakers anyway. The golden season of the most casual and easy shoe, sportive sometimes, impeccable in style, carries on. Weddings of major interest have been celebrating involving international designers and massive holdings like Puma, Ppr-Gucci’s german satellite colossus, which has just signed an agreement with the Hussein Chalayan.

This agreement follows the lucky experience of Alexander Mc Queen’s collection mixing tradition and technology, presenting an enriched homemade base with a couture soul.

Last words go to the selling statistics: “Sneakers are the most sold shoes in the world: people like them because of their lightness, their being so confy, long lasting, and always up dated with fashion without being banal.”, so according to the buyer Michele Giglio : “This summer ‘s trend is leather, suede, textile, white colours reminding of the 70tees cults like Adidas’ Stan Smith, the small fantasies and the pastel colours for man too. It is a kind of shoe counting on a wide public wearing it no matter what. A rising up market up to 25% per year, is 10 times more interesting for us than the market of the most classical shoes.”