Shopping in Palermo

LOOK: “Here spring is already summer and people going shopping “think light”, because when it is hot people wear less clothes and those few pieces they wear have to minimize the faults”.

THANK YOU…: “To customers and women in particular, who are our reason to be. Palermo doesn’t count too many tourists, so we do have “to think local”.

IN EXCLUSIVE: “Dior , Balenciaga , Yves Saint Laurent , Roberto Cavalli , Gucci , Versace , Gianfranco Ferré , Giorgio Armani , Valentino , Prada , Etro , Iceberg , John Richmond , Fendi . And they could carry on growing if we think to the other five shops for men, children and young fashion”.

LOVES: “Sometimes, while making orders, you go crazy for a colour or a new length. And by the end of the season we realize we were the only ones liking them, like the mini skirts. Never mind, it is something to take into account, the important thing is no to lose too much”.

THE ADVICE: “Creativity has to win on the product: it is easier to sell an item that, at first glance, seems difficult because it is an emotional pleasure and it launches you in another world. At the end the price is justified. But designers, sometimes, seem to forget it”.

IMMINENT : “An entire space dedicated to casual fashion, bigger and more innovative, and another one entirely dedicated to shoes and accessories for kids”.

THE CRISIS : “When I started working in my family shop of packing, my father told me: Michele, you are starting in a wrong year, this is a year of crisis. I worked hard and everything went fine. That’s why I get angry those using this word which is only lack of enthusiasm. Finding new ways and alternatives would be enough already”.