A different way of living the home

BACKSTAGE [Nov. 2000] 

The home market is rapidly evolving, which means having different forms of distribution - but this is often hindered by the lack of preparation and foresight of shopkeepers. People visiting clothing shop are happy to buy innovative items that have a strong impact, a niche that is often neglected by the traditional household goods shops.

Cosmetic products are also successful, and it's a curious fact men account for about 75% of our sales in this field because they are less willing to enter conventional perfumery shops.