Partrizia Bambi,who is the Patrizia Pepe creative director, has always been committed to the women's needs, and this is why she decided to celebrate them with a tv spot: a short movie with the "I'm a woman" song ,by Peggy Lee, as soundtrack.
The campaign name is W.O.M.A.N and the video is virally trasmitted on all the TV channels.
It shows women during their every day gestures: in the kitchen, in the gym, at the wheel, or while making up, underlining their multitask capacities and decribing their strong and determined personality, just as sings Peggy Lee.
Patrizia Bimbi declared that music has always been a fundamental inspiration for her collections, and with this campaign had the chance to join her passions, music and fashion, showing her idea of a refined and strong woman.
The video was launched on the 8th of March, on the women's day, but it will trasmitted until the end of April.
"Woman" is also the name of the new Patrizia Pepe leather and saffiano handbag, with removable shoulder strap, from the Lock Fly collection, that is now available in many different colours.
It is classy, femenine and practical at the same time, just as a dynamic woman in true Patrizia Pepe style.