Prada Spring/Summer 2018 New Collection
Prada clothing shortly after its birth in 1913 as a shop of luxury leather goods in the famous Galleria Vittorio Emanuele II in Milan, became very popular among the European high bourgeoisie and aristocrats, and became also the official supplier to the Savoia Royal family.
Its founders, Mario and Martino Prada, were the grandfather and the great-uncle, respectively, of the current owner Miuccia Prada: a forward-thinking designer and woman who has led the brand to the global success.
The creative flair of Miuccia draws inspiration from art and society to spawn a retrò style realized through the use of innovative fabrics and simple lines: tradition and innovation merge together featuring the oppositions and antithesis which lay at the basis of every production by Prada. The valuable materials such as real leather and saffiano leather, which was invented precisely by the Italian fashion label, serve as the background of a luxurious and classy design which is the real protagonist of every collection of Prada shoes and Prada bags.
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