Alviero Martini's timeless success has started in Milan in the early 90s when the company was founded. Since then, its growth, both in Italy and worldwide, has never stopped, renewing itself year after year to always keep up with innovation. The iconicity of the brand is due to its incredible handcrafted accessories, whose distinctive feature is undoubtedly the emblematic Geo map. Thanks to the Alviero Martini Prima Classe brand, the company has deservedly placed itself among the top places in the Made in Italy sector. The product selection of the brand ranges from bags, shoes, travel goods, up to men's and women's items, all marked by the unique all-Italian style, which draws inspiration from the idea of the "urban travel", by creating a perfect mix of elegance, sophistication, and creativity in a triumph of excellent craftsmanship. The iconic Geo Classic fabric is entirely hand-drawn and hand-colored in an accurate reproduction of the old maps, by giving the accessories a classic yet timeless style.