GUCCI | Frida Giannini creative directress for Gucci

Born in Rome in 1972, Frida Giannini studied at the Academy of Costume and Fashion. Took its first steps in the Fashion Industry in a small clothing company which is followed by its entry into the fashion house Fendi. In 1997 and for three seasons and styles the line of the women's clothing up to be elected head of the leather line Fendi.

Frida Giannini joined Gucci in 2001, beginning his rise up in the brand until the heading of the creative direction. His first role was as Director Stylistic of handbags but in two years gets the appointment as creative director of the entire line of accessories. In the following years became Creative Director of the women’s collection and later the men’s line.