Simonetta is a brand of children's clothing, founded in the Marche, in the first half of the 1950's as a little artisan laboratory.
A tailor shop that in 1981 turned into a Ltd company, and in the following ten years, an International reference point in its field.
The use of precious materials, the attention to detail, the innovative design and the perfect wearability come together in a refined elegance, that from the very beginning characterised the brand, to which Maria Bianca Mazzarini gave the name of one of her two daughters: Simonetta.
Its exponential success, as well as the growing demand from International markets, pushed the company towards a brand extension plan: alongside the firts line, Simonetta, realized for 4-16 years old girls, Maria created the Simonetta Tiny line for newborns between 3 and 24 months, Simonetta Mini for 1-7 years old girls, and Simonetta Shoes which marked the debut of the Simonetta Ltd company in the licensing world: in 2001 it produced and distributed Roberto Cavalli Angels, in 2003 Roberto Cavalli Devils (the fashion designed by Roberto Cavalli for 2-14 years old girls), in 2006 the Roberto Cavalli Newborn line (for 3-24 months old babies), in 2005 the Fay Junior collection in agreement with Tod's Ltd, and in 2010 the Kids and Baby line for Fendi, in partnership with the LVMH group.
Nowadays Simonetta is an International leader company in the field of classy children's clothing. The lines, stayed true to the values on which the company was founded, are inspired by the little ones, their needs and their world.
The fall/winter 2015-16 collection is romantic and bon ton, but practical and dynamic at the same time. It takes its cue from the magic world of fairy tales, made of crown, red shoes and marzipan bags, to remind to adults as well, that we are never too old to stop dreaming!