PRADA Spring/Summer 2018 collection
Prada bags and Prada shoes collections were created in 1913 in a shop of luxury leather goods in the famous Galleria Vittorio Emanuele II in Milan where, from the start, it became very popular among the European bourgeoisie and aristocrats, including the Savoia Royal family becoming its official supplier. Its founders, Mario and Martino Prada, were respectively the grandfather and the uncle of the current owner Miuccia Prada, a broad-minded woman and designer who has led the brand to the global fame.
The creativity of Miuccia, that is inspired by art and society, give rise to a retrò style using innovative fabrics and simple lines, creations where tradition and innovation merge together to show oppositions and antithesis that lay at the basis of every production by Prada. Valuable materials such as genuine leather and saffiano leather, invented by the fashion house itself, are the background of a luxurious and distinctive design that is the real protagonist of bags, shoes, wallets and accessories, all realized with careful craftsmanship and according to strict standards of quality.
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