VERSACE | The myth Gianni Versace
The story of the Versace's business fashion house become in the 1978 when its founder, Gianni Versace, created in Milan the business fashion house with the brother Santo and the sister Donatella. Gianni Versace work in the fashion world since the childhood, when helped the mother in the family's tailor shop in Reggio Calabria. Following he moved to Milan and start to design his own collection. With the help of his brother Santo, graduated in business economy, decided together to found the Gianni Versace company.
During the Milan catwalk in the 1978, the collection claim a prompt success. In the end of the 80's and the 90's start to be created new outfit lines, as Versus head by the sister Donatella and the Versace Jeans Couture Collection. In the 1995 the magazine Time appoints Gianni Versace man of the moment, his own collection are quite stir for the unusual colors combinations and sometimes revolutionary, futuristic and open minded.
On July 15, 1997 marks a great loss and also an economic crisis for the company, Gianni Versace, in fact, will be murdered in front of his villa in Miami. Fortunately after a few years of adjustment, Donatella Versace will take over as creative director, and turned around the fortunes of the company as well.